Sites

The website I have researched is Coca-Cola, which is one of the most popular beverage companies in the world. Many people drink coke everyday in their life, especially, when they eat pizza or chicken.  Coca-Cola is a companion of fast food.

The main page describes coke as a part of visual arts, not just a beverage with a good taste, which other beverage companies normally emphasize.  If people see the website at first sight, I think it would be more interesting to see that coke’s taste is described in visual and it will give us curiosity about the product. No matter how Coca-Cola, is described as healthy and tasty, if it does not attract consumer to purchase to try it, it will be meaningless

I didn’t feel overwhelm on first sight by looking at the main page, but I noticed that all the identities made me to feel as this website is Coca-Cola website.  The purpose of their webpage is successful by showing web site looking and leading people to drink their product.

Coca-Cola already have reputation by brand value. As Coca-Cola is a leading beverage market in the world, they must keep their brand value and improve confidence between consumer and company.

Basically, most of people visit Coca-Cola website with a little knowledge of Coca-Cola.  As Coca-Cola is the most successful company in the world, I think that showing their history is one way to improve confidence, because the confidence is made by a strong foundation.

On tab menu, there is a heritage section of the web site.  They talk about Coca-Cola LOGO and Coca-Cola Stories.  There are many subjects.  On community section, they introduce organization that they are currently running. I think this section can be improved by showing their brand value and also positive image.

I recommend Coca-Cola to show authenticity and keep faith from consumers rather than to show extraordinary ideas which other companies normally try to.  Since Coca-Cola is known as a worldwide beverage company.

Coca-Cola is not a new type of Beverage, so people already know about Coca-Cola. We drink it and enjoy every time.  I think I have gained knowledge in various areas as I researched.  I would like to remember Coca-Cola company not only most successful company but also the brand of consumer.