Gladwell challenges the belief that social media can provide a social change, he sets that story by explain the history of the Greensboro sit-ins. Addressing a society that is consumed by social networks Gladwell explicitly address his disappointment. He use descriptions of the Greensboro sit- ins and recent events to describe his idea. By addressing the “Twitter Revolution” an comparing it to the civil rights movement Gladwell shows the difference between the two. He address the question how does social media tie into activism.
Gladwell openly explain the events that took place leading to the Greensboro sit – ins and many events that took place during the civil rights movement. He also describes the “twitter revolution” event that took place in 2009. By describing the events he can relate back to the thesis of the paper. He structures the text to give the reader an idea of how social change took place before social networks were invented. He even goes father and give the reader an idea of what would have happen if Martin Luther King used social media networks to plan protest. By describing the twitter revolution he challenges the effect that social networks had in the event.
Some of the evidence that Gladwell uses are interviews and first-hand accounts of the Greensboro sit-ins. Using this evidence persuades the reader to support Gladwell thesis. Explaining the events with actual accounts of what happen gives the reader a feeling that he or she can relate to. The evidence that Gladwell presents is very persuasive due to the fact that by helping the reader relate back to the main idea of the paper he persuade the reader to believe what Gladwell believes.
Gladwell generate interest by explain the events that took place during the sit-ins. He also describe recent events that many of his readers could have taken place in. Using recent events allows Gladwell to generate interest in his argument because it allows a larger span of readers to relate to the text. Another strategy that the author uses is flashbacks. By jumping from the events that took place during the civil rights movements back to the recent events that took place during the twitter revolution Gladwell generate interest in the argument that he makes.
In conclusion Gladwell hopes that events that happen in the past can help us in the future. He uses many different types of strategies to prove his thesis and gather interest in his augment. By doing so he challenge many believes an openly explains the information he uses to support his thesis.